Brand identities with soul for purpose-driven businesses

wellness • food • hospitality

A wooden table with various items including a vintage camera, a 'Back to School' cloth banner, art supplies, a notebook, a t-shirt with a red and blue design, small decorative objects, and miscellaneous stationery and accessories.
A woman with dark hair and jewelry sitting on a wooden chair indoors near a window, smiling with her chin resting on her hand.

Hello, I’m Mariana, a designer and Artist supporting wellness, food and lifestyle brands in turning ideas into soulful, strategic visuals.

My work blends brand thinking with artistic expression to create identities that feel honest, artful, and aligned with your vision.

With industry experience and a collaborative approach, the focus is on clarity, connection, and designs that truly resonate.

We might be a good match if…

You’re launching a food, wellness, or lifestyle brand — and need it to feel intentional, beautiful, and ready to be taken seriously.

1

You’re growing, but your brand hasn’t grown with you. It no longer reflects your values, your quality, or your vision.

2

You’ve got amazing products or services, but your materials are all over the place — menus, socials, packaging, signage — nothing feels cohesive.

3

You want to make your internal workflow smoother, clearer, and more aligned with your customer experience.

4

You believe good design can also be practical, sustainable, and story-driven — and want someone who gets both aesthetics and operations.

5

You’re tired of generic solutions. You want something artful, strategic, and made with soul.

6

Sounds like you?

Services & Solutions

A colorful newsletter or flyer on a light surface, featuring a woman with shoulder-length dark hair and a brown and blonde bob haircut, smiling, with the name tag Eli Cardoso. The text includes placeholder Latin words, with some highlighted in orange, and a logo for 4learners. Handwritten 'Hello' written twice at the top right corner.

  • Positioning, and visual direction

  • Market and audience insights

A billboard advertising the authentic flavors of Tibet, featuring a sketch of a mountain landscape with a town, and the text 'The Authentic flavors of Tibet!' along with a green circular logo and the name 'Dro-Kha' with a website address.

  • Logos, color palette, and typography

  • Custom illustrations and brand guidelines

Packaging of Little Buddy Lamb Meal and Rice Formula dog food with an image of two dogs, a large light-colored dog and a smaller brown and white dog, playing together outdoors.

  • Packaging and printed materials (menus, cards, signage)

  • Website and social media design

  • Visual assets for internal and external communication

What People Are Saying

“I came in needing a sub-brand for a new project — with nothing but a very generic idea. What Mariana delivered completely surprised me. She pulled a subtle element from the main brand that I hadn’t even noticed myself, and somehow made everything feel connected. The result? A huge wow... and yes, I even got it tattooed.”

— Lauren Mitchell

“I came in with no expectations and way too many scattered ideas. I couldn’t see how to turn them into something real. After our meeting, everything became clearer. And when I saw the presentation, I got emotional — it felt like all my thoughts had been gently organized and transformed into something beautiful, meaningful, and functional.”

— Amina Al Farsi

Let's Connect!

Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!